![]() When they see an ad that is relevant and of interest to them, instead of clicking in that moment, they will search for more information on their own. The good news is that you don’t need animation to influence developers or technologists on Stack Overflow. You can also use an controller to adapt everything even more. While animation and video ad formats may be tempting, developers see these ads as a distraction from the problem they’re actively working to solve when they’re on our site. Then you simply add the downloaded json animation in your asset folder and reference it like this: Lottie.asset( assets/LottieLogo1.json, width: 200, height: 200, fit: BoxFit.fill, animate: true, repeat: true ), With this you have an beautiful repeating animation. ![]() When a developer or technologist visits Stack Overflow, they’re likely in a very different mindset than when they casually browse many of the other properties you may be considering in your media plans. In fact, one of the core values we live by here at Stack Overflow is to keep the community at the center of everything we do - and that includes our approach to advertising. To our community, Stack Overflow is an extension of their work environment, and we respect that. Our site is often their “second screen” because it’s where they come when they need help solving a coding or technical problem. In our 2023 Developer Survey, 92.5% of developers and technologists told us they visit Stack Overflow at least weekly or a few times a month. animation I couldn't get right, and after Googling a lot (and finding the paradise that is Stack Overflow), I ended up using jQuery. We understand many of the other media properties and platforms you consider for your campaigns may allow more flashy ad formats, but there’s a really good reason for our static only advertising guidelines. If you’re advertising with Stack Overflow for the first time, it might be surprising to learn that we only allow static banner ads on our sites. However, when you’re advertising to the developer and the technical community, it’s important to understand what does - and does not - motivate this audience to engage with your content. That’s why we often rely on design elements to draw attention to our advertising and help differentiate our brand from the competition. As marketers, we’re tasked with being creative and innovative.
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